Image colors should contrast against white or dark backgrounds equally.

Images and logos are the things that you need to consider the most when designing emails for dark mode. Email apps are offering up dark mode too, and your emails need to be designed to look great no matter the background color. Dark mode has become a popular preference, with many operating systems and mobile apps offering users the choice between reading text on a light or dark background. However, not every email calls for a bright background. Each example you see of this email and website design trend can be easily emulated and used for your own inspiration.

With the rise of hero images on websites, there becomes an excellent opportunity to leverage high-quality, colorful photos that make an impact on visitors. The same characteristics define this as a web design trend to watch in 2020, too. Web and email newsletter design trends for 2020 invite you to use color confidentlyĬolor blocking, contrasting colors to attract attention to your CTA, and bright backgrounds that tie together all elements of your email design are trends that will carry on in 2020. Chatbot technology will be honed as an AI tool for innovative website design, with these tools now able to have more seamless and fluent conversations with users. Personalization is also a defining web design trend in 2020. This will yield a beautiful email that looks and feels like a personal message. With a little help from artificial intelligence technology to crunch the massive amounts of information, email newsletter design trends will include a focus on master templates that allow tailored content to be dropped in. Utilizing this trend in email design correctly when crafting personalized messages can improve open rates by 26%. With the advent of big data, content can now draw from a huge variety of consumer information to yield the most innovative email and website designs. Level up on personalization and segmentationĭynamic content based on a variety of information sources will help marketers speak to the individual. APNGs also provide a level of user interaction, as animations are able to be turned on and off with the use of a switch within your email. APNGs allow more color and transparency than GIFs, but if your email platform can’t support APNGs, the format allows you to use GIFs as a second option. Animated PNGs (APNGs) are rising in popularity, due to the fact that they are supported more widely across email clients than CSS animation. While animation, like the use of a GIF, has been popular in emails for quite a while, that hasn’t stopped the animated email trend from leveling up.

Improve animation in emails with Animated PNGs These minor-interactions emerged as trends in email design to reduce barriers to engagement and produce clicks with high intent.Ģ. Minor-interactions were a major email design trend in 2019, and they will continue to see widespread use in 2020 along with: Emails will continue to be designed to appear as a microsite within consumers’ inboxes. Sidebars and links within emails is just the beginning of the interactivity we can expect to see in support of email content as an email marketing design trend in 2019.

Interactivity is among the latest email marketing design trends Email marketing design trends in 2020 will dictate slicker experiences as marketers take advantage of developments in automated email to generate more revenue from welcome emails, cart abandonment emails, and other email communications with customers.īelow we’ve listed 14 of the best email newsletter design trends and inspirations for you to test in 2020 and make your email marketing efforts shine. To keep pace, email marketing design best practices, marketing strategies, and tactics will need to develop further to keep up with improvements in technology. Now that it is super easy to design responsive email templates, creativity becomes an even bigger factor than just looking good on all devices. In 2019, the total number of business and consumer emails sent and received per day reached 293.6 billion, and this is expected to climb to over 347.3 billion by the end of 2022. The fact remains that people like email: it’s quick, efficient, and effective. Email marketing isn’t going anywhere anytime soon.

Clean email design pinterest